Toyota WeHybrid

CLIENT

Toyota

CAMPAIGN

Toyota WeHybrid

YEAR

2023

The concept from the historic Japanese automaker is to promote its new hybrid vehicles, especially highlighting their ability to convert kilometers into electric power. That’s why ‘the calmaguidatore’ comes to the aid of the hysterical driver.

In the hilarious teaser trailer, Maccio Capatonda, the stage name of Marcello Macchia, plays a driver who is, to say the least, furious with everything and everyone: ‘When driving turns you into a sick person,’ narrates the off-screen voice, a classic for the famous Maccio trailers, ‘there’s only one way out’.

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Toyota WeHybrid Maccio Capatonda