Bomber vs King

In prime time on Italia 1, the Stadio dei Marmi in Rome served as the stage for an extraordinary event highlighting a cause of significant social importance. The football match “Bomber vs King” unfolded, where the Bombers, led by Bobo Vieri, and the Kings, captained by Daniele De Rossi and distinguished by their passion for beards, united to support the fight against violence towards women.

It was an epic match where the legends of Italian football returned to the pitch to deliver a breathtaking spectacle and raise awareness about the issue, through the beautiful game and numerous testimonies from guests actively engaged in the cause.

Alongside Bobo Vieri, champions like Marco Materazzi, Javier Zanetti, Esteban Cambiasso, Alessandro Matri, and Gigi di Biagio took a stand. For the Kings, alongside Daniele De Rossi, were Francesco Totti, Andrea Barzagli, Luca Toni, Daniele Adani, and other beloved greats of the game.

Amidst dramatic twists, goals, and riveting football action, Paolo Grue, CEO and Managing Director of Procter & Gamble Italy, and Michelle Hunziker, co-founder of Doppia Difesa, played pivotal roles.

The “Bomber vs King” match was the highlight of a broader initiative by Gillette, aimed at providing legal and psychological support to women victims of violence, in collaboration with the Doppia Difesa NGO, co-founded by Michelle Hunziker and Giulia Bongiorno. This organization is committed to aiding those who have suffered discrimination, abuse, and violence and need support to undertake legal action. The project also encompasses job inclusion through “Aula 162“, promoted by the Next Association with support from Procter & Gamble, offering free training courses to provide employment opportunities for victims of violence.

Despite the Kings winning the match, the true victory belongs to all men – Kings and Bombers alike – who daily demonstrate and promote respect towards women, showcasing the best of themselves.

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