Captain America: Brave New World

“The Captain hasn’t shown up yet…” Yes but which one? Francesco Totti, Alex Del Piero… Or Capitan America?

Totti and Del Piero are the embodiment of what it really means to be Captain.

This is why for the launch of the new #Marvel film, Captain America – Brave New World, we chose to combine their stories with that of a global symbol like #CaptainAmerica. In this Marvel campaign conceived by #BigProjects and
produced by #T3kne, for which Eleven took care of the relationship between Francesco Totti and the organizers, the concept of leadership merged with powerful images and messages that speak to everyone: courage, commitment and the responsibility to lead, on and off the pitch.