Dash Pods

Dash is back in communication for the launch of Power Pods, with a new commercial starring Enrico Brignano.

Italy, lunchtime. All is quiet until an elderly couple notices a terrifying stain of parmigiana sauce on their white tablecloth. Panic spreads. ‘And now?’ the husband asks, bewildered. ‘Three hours in the washing machine at 90 degrees!’ the wife responds confidently, convinced that boiling is necessary to remove the stains. ‘Yeah, imagine the bill!’ he complains.

Luckily, their son comes to the rescue of both the tablecloth and the wallet by suggesting a new way of doing laundry that’s emblematic of savings on the bill.