Fairy Platinum

CLIENT

P&G

CAMPAIGN

Fairy Platinum

YEAR

2018

The setting is the most famous kitchen on the small screen, featuring three daring contestants and a formidable judge, Chef Bruno Barbieri.

They face a tough challenge: to eliminate stubborn dirt from dishes and cookware. These are the ingredients of the new commercial for Fairy Platinum, P&G’s dishwasher detergent.

The endorsement of the Fairy campaign for the 2018 edition of the talent show “Masterchef Italia” comes from one of the most beloved chefs of all time: the star-rated Emilian, Bruno Barbieri.

Bruno Barbieri - Fairy Platinum