Fairy Platinum Plus

Host and actress Michelle Hunziker is the face of the new television campaign for Fairy, P&G’s dishwasher detergent, where she is portrayed as a woman full of resources. This includes when it comes to doing the dishes. It takes her just one move to solve the usual problem of her neighbor, Marco, who is unsatisfied in front of yet another encrusted pan.

‘You must have thought: I didn’t load it properly… I should have rinsed the dishes better… But what counts is what you put in here!’, says Michelle in the spot, as she points to the detergent compartment in the dishwasher and inserts a Fairy Platinum Plus tablet.