Gillette Labs

Gillette opens a new chapter in its history with the launch of Gillette Labs, a new line of high-end razors. Procter & Gamble, the brand behind Gillette, dedicates a large advertising campaign to this innovation, which has been on air since March 3.

The communication for the launch, developed by the agency VML Italy, adds a new and innovative chapter to the famous Gillette saga #ShaveLikeaBomber, which started several years ago and stars Christian ‘Bobo’ Vieri.