Head & Shoulder – Supreme

Head & Shoulders introduces the new commercial for the launch of Suprême, the first haircare product line exclusively for women.

The star of the campaign is Federica Pellegrini, who the brand reaffirms as its brand ambassador. In the commercials, Head & Shoulders tackles the issue of haters in the world of social media.

To this, the champion responds by revealing two aspects of her character: the softer side and the more courageous one, in harmony with her hairstyle, which expresses #CoraggioInTesta.