DASH Totti Io Pod e tu

Io Pod e tu?

CLIENT

P&G

CAMPAIGN

Dash Pods Allin1

YEAR

2018

Francesco Totti takes to the field for a new challenge wearing the jersey of Dash Pods, the most innovative variant of the well-known P&G detergent brand.

The new campaign “Io Pod e tu?” is now on air, featuring a main TV spot directed by filmmaker Paolo Genovese. In the commercial, the former footballer is captured as he prepares to wash his cherished jerseys: the legendary number 10 of AS Roma and the captain’s jersey of the Italian National team.

In the videos, he is portrayed as if he were playing one of his most important matches, but this time against dirt.

DASH Totti Io Pod e tu