Lenor

A kick to the soccer ball in the bedroom, and the bedside lamp shatters. Ilary Blasi, the new face of Lenor, the P&G fabric softener brand, purposely makes the mess.

The scent of Lenor is so irresistible that ‘I would invent any excuse to enjoy the freshness of Lenor fabric softener on my sheets… a sensation so intense I don’t want to share it with anyone…!’ Ilary exclaims in the new Lenor campaign, rich with irony.