Lenor Unstoppables

CLIENT

P&G

CAMPAIGN

Lenor Unstoppables

YEAR

2023

Ilary Blasi returns to television with Lenor Unstoppables, the famous brand of in-wash scent boosters in pearls from Procter & Gamble, which gives clothes an irresistible freshness that leaves everyone astonished.

In the commercial, it’s enough for Ilary to add Lenor Unstoppables to her wash to immediately enjoy a ‘WOW!’ burst of freshness that she carries with her during a long workday on set, overwhelming everyone: from the makeup artist and sound technician preparing her in the morning to her colleagues in the elevator at the end of the day.

Lenor Unstoppables
Lenor Unstoppables
Lenor Unstoppables