Lexus LBX

Miriam Leone will be the icon and the official face of the Lexus LBX, the Lexus Breakthrough Crossover: a vehicle that marks a true revolution for the brand, breaking conventions and going beyond the traditional concept of luxury cars to attract a new, young, and European audience.

With her natural talent and irresistible charisma, Miriam Leone embodies strength, innovation, and versatility – just like the new Lexus LBX. Her authenticity and passion make her the ideal ambassador for a car that promises to turn every day into something extraordinary, capturing the essence of Lexus design, innovation, and technology in a compact and dynamic package.