Oral-B Get Ready, Go Electric

Oral-B partners with X Factor and Malika Ayane, the new judge of the talent show, for an advertising campaign supporting electric toothbrushes.

With “Get ready, go electric” the company aims to celebrate the electric toothbrush as a fundamental ally for proper oral hygiene, targeting especially the younger audience who, unlike their counterparts in various European countries, in Italy are still very much attached to the use of manual toothbrushes rather than electric ones.