Style like a King

On the occasion of the market launch of a new range of products named after the company’s founder, King C. Gillette, the beard care brand from Procter & Gamble has decided to rely on two other well-known personalities, actor Luca Argentero and former footballer Daniele De Rossi, and a new hashtag that will be at the center of many communication activities, #stylelikeaking.

The campaign ‘celebrates the beauty of simplicity and convenience in everyday life, attitudes that can help us live better, such as a particular propensity for control, which starts with daily beard care following the principle of #stylelikeaking. This means the pursuit of perfection in managing one’s look starting with the beard, now possible thanks to dedicated products from King C. Gillette’.