ZzzQuil Natura

ZzzQuil Natura, a brand known for producing natural sleep aids, managed by Vicks and marketed in Italy for about two years, has launched three new limited edition lines of supplements, in 60 and 30 capsule formats, with three 15-second commercials.

In them, the protagonist, Fabio Rovazzi, appears in three different guises: once as a golf champion, once as a chess genius, and finally as a basketball legend.

In reality, it’s simply Fabio, an ordinary guy who, thanks to a good night’s sleep, is capable of performing actions that would theoretically require a great deal of effort, but he achieves them with ease.